Why Certain Taglines Linger: Memory and Fluency
When words are short, predictable, and pronounceable, the brain experiences a tiny sigh of relief. That ease becomes a positive feeling mistakenly attributed to the brand. Test shorter words, familiar structures, and clean rhythms, then ask readers how the line feels before they analyze what it means.
Why Certain Taglines Linger: Memory and Fluency
Soft echoes like alliteration and internal rhyme act as memory rails. Lines with a heartbeat stay longer without shouting. Think curated cadence over clunky cleverness, and read your tagline aloud. If it trips your tongue, it will likely falter in the mind. Record tests and compare natural flow.